New research from environmental charity Hubbub has revealed a terrifying 22.2 million pumpkins are predicted to go to waste this year, despite food bills being at an all-time high and more pressure than ever on households to make food to go further.
The survey of 2,000 UK residents, reveals that 56% of pumpkins bought for carving last Halloween were not eaten, meaning this year Brits are expected to throw away more than £32million worth of pumpkins!
Hubbub and its network of community fridges aims to tackle the issue by running a series of pumpkin-themed events, where residents can learn how to cook with their pumpkins, whilst saving money and helping the planet.
The RJ4All Community Centre will be hosting Teaching Green and #Eat Your Pumpkin on Wednesday 19th October. The free event will see the SE16 community come together to celebrate Halloween and learn all the tricks to get the best treats from a pumpkin. Expect a pumpkin and food-related workshop on the Slow Food Movement, featuring creative recipes for salvaging your pumpkins’ insides throughout the day. Additionally, those attending from 3pm onwards - kids included - will be met with a fun afternoon filled with activities, including pumpkin carving and a pumpkin treasure hunt for anyone who wants to take part.
Pumpkins will be provided to those who have not already bought one, as well as materials - including old T-shirts, cereal boxes and toilet paper rolls - for attendees who can make the earlier workshops. However, all are strongly encouraged to bring any materials they have lying around at home, in effort to repurpose as much as possible.
Drop into the RJ4All Community Centre from 3pm onwards; spots can be reserved here but walk-ins are welcome!
For more information on RJ4All’s Teaching Green and #EatYourPumpkin please visit:
https://www.rj4all.info/RADIAL/LCPW2022. And book your spot directly here:
https://rj4allbookings.org/event/eat-your-pumpkin/.
Ellen Rutherford, Head of Food at Hubbub said: “Pumpkins are more than just a Halloween decoration. They are a cheap, nutritious and versatile source of food, which can go a long way and are great for feeding a crowd. Even if a pumpkin is labelled a ‘carving pumpkin’, it is still perfectly edible. Every pumpkin eaten is a step towards tackling the 22 million pumpkins predicted to go to waste this Halloween and Hubbub has plenty of resources to show you how.”
“People might find it easier to throw away their pumpkin carvings, particularly if they’re juggling the pressures of costume making and entertaining too. However we’re really keen to spread the word that cooking this delicious vegetable can wait until after the madness of Halloween is over. Only 8% of those who celebrate Halloween freeze the flesh from their pumpkins to use another time – a handy tip for those under time pressure.
This year’s #EatYourPumpkin campaign is being supported by the Starbucks® pioneering 5p cup charge which is applied when a customer chooses to use a single-use cup. Introduced voluntarily in 2018, Starbucks has donated all funds to Hubbub to support sustainability efforts and waste reduction.
Hubbub’s Top tips for an environmentally friendly Halloween:
For more recipes and tips, visit www.hubbub.org.uk/eat-your-pumpkin. #EatYourPumpkin
For more information from Hubbub, please contact:
Katie Raby katie.raby@barleycommunications.co.uk 07896 533547
Habiba Paracha habiba.paracha@barleycommunications.co.uk 07837 702917
Maria Kortbech maria.kortbech@barleycommunications.co.uk 07952 507270
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About Hubbub
Hubbub is an award-winning charity and social enterprise that inspires ways of living that are good for the environment - disrupting the status quo to raise awareness, nudge behaviours and shape systems. Their aim is to revolutionise communications with the public about environmental issues - using everyday language and good design to make environmental actions desirable and tapping into things people are passionate about such as food, fashion, homes and neighbourhoods. This innovative approach saw Hubbub win the Charity of the Year Award in 2020 and Best Social Media Presence in 2021 at the prestigious Charity Times Awards.
Since its formation in 2014, Hubbub has delivered more than 145 trailblazing environmental campaigns in collaboration with over 2,300 partners, helping to shift the national debate on key environmental issues such as food waste, sustainable fashion, air pollution and recycling. Hubbub’s campaigns include #LeedsByExample which brought together 25 of the UK’s largest companies to boost recycling on the high street, a 3-year partnership with IKEA to create the world’s largest consumer-facing sustainability campaign ‘Live Lagom’ and creating a network of 280 (and counting) Community Fridges across the UK which, in 2021, redistributed an estimated 3,150 tonnes of surplus food and welcomed over 250,000 unique visitors.
https://www.hubbub.org.uk/
Twitter: @hubbubuk
Facebook: @HubbubUK
Instagram: @helloHubbub
LinkedIn: Hubbub-UK
Restorative Justice for All International Institute (RJ4All)
The RJ4All Rotherhithe Community Centre, 30 Plough Way London SE16 2LJ, UK
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