James Walker

Board Member

James is an experienced marketing director and general manager. He was most recently Controller of Marketing and Media at Channel 4, responsible for all marketing for Channel 4’s network of channels and services. James led the marketing for the highly successful Paralympics campaigns of 2012 and 2016. He is passionate believer in the importance and contribution of a diverse company culture to business and creative success. In 2015 Marketing Week declared that Channel 4 was the most successful British brand at communicating diversity in its marketing and advertising. James is an experienced board member having served on the Freeview board for eight years.